Chamber of Southern Arizona Endorses Plan Tucson 2025 / Prop 417: A Roadmap for Growth, Housing, and Resilience

TUCSON, AZ (October 15, 2025) — The Chamber of Southern Arizona has formally endorsed Plan Tucson 2025, the City of Tucson’s updated General Plan, appearing on the November 4 ballot as Proposition 417. The Chamber’s Board of Directors voted unanimously in support of the measure, describing the plan as a forward-looking framework to guide the city’s next decade of growth, infrastructure, and economic development.

“We commend Mayor and Council for their vision in shaping Plan Tucson 2025,” said Joe Snell, President & CEO of The Chamber of Southern Arizona. “This plan lays the foundation for housing, transportation, water resiliency, climate preparedness, and economic growth. The Chamber supports this plan because it represents a roadmap to a more competitive and prosperous Southern Arizona.”

A Blueprint for Tucson’s Next Decade

Plan Tucson 2025 serves as the City of Tucson’s comprehensive general plan, outlining how the city will grow and invest over the next 20 years, with a ten-year review cycle. The update integrates dozens of area and departmental plans created since the last voter-approved plan in 2013, uniting them under a shared community vision centered on resiliency, equity, and innovation.

The plan is built around 14 goals and 190 policies, addressing everything from land use and housing affordability to transportation, climate adaptation, and workforce development. Key cross-cutting priorities—Governance, Equity, and Climate Resiliency—are embedded across all sections to ensure decision-making remains transparent, inclusive, and environmentally conscious.

Housing, Jobs, and Infrastructure at the Core

Among its most significant updates is a Future Growth Scenario Map, which identifies where Tucson should grow to meet projected population increases of roughly 24,500 residents by 2035. The map emphasizes housing near job centers, improved transportation corridors, and mixed-use development to promote accessibility and affordability.

Plan Tucson 2025’s focus on expanding workforce housing, protecting industrial corridors, and investing in infrastructure reflects a shift toward smart growth and economic stability.

“Plan Tucson 2025 sets priorities for the next decade of city growth and development—including land use, housing affordability, infrastructure improvements, workforce stability, and transparent governance,” the Chamber stated in a press release. “The plan’s focus on expanding housing near job centers will help stabilize Tucson’s workforce, and protecting industrial corridors will ensure the region remains competitive in attracting and retaining employers.”

A Collaborative Community Effort

The updated plan was developed over a three-year public engagement process that included more than 13,000 public comments, 18 working groups, and a series of community forums and surveys. That outreach helped refine the plan’s goals and identify areas for improvement—such as merging safety and wellness goals, clarifying economic priorities, and improving accessibility and implementation tracking.

Laying the Groundwork for a Resilient Tucson

The plan positions Tucson as a leader in sustainable urban growth, emphasizing water conservation, renewable energy, and climate adaptation while maintaining the city’s economic competitiveness. Implementation will be guided by performance indicators, budget alignment, and ongoing public participation to ensure accountability.

Business Leaders Urge a “Yes” Vote

“While Plan Tucson 2025 is a forward-looking blueprint for our city, The Chamber will be active in making sure the policies that stem from this align with business growth,” said Michael Guymon, Chief Advocacy Officer of The Chamber of Southern Arizona. “We urge voters to join the Chamber in saying YES on November 4 so that together we can deliver the housing, jobs, and infrastructure needed for Southern Arizona’s continued growth.”

If approved by voters, Plan Tucson 2025 will replace the current 2013 plan, providing a new roadmap for land use, housing, infrastructure investment, and economic opportunity—ensuring Tucson’s next decade of growth is both equitable and sustainable.

For more information about Plan Tucson, click here.