Influencer in Marketing and Director, Melissa Swader steps away from SVN in Phoenix    

Phoenix, Arizona –  The commercial real estate industry has watched everything that marketing influencer, Melissa Swader has achieved over the years.  The Arizona State University alumni and notable entrepreneur has decided to step away from her role as Director of Marketing, PR & Administration to pursue other opportunities moving into 2021.

Swader is recognized for her local and national media presence through her media releases and commercial real estate industry blogs which have included many of the valley’s CRE brokerage professionals, city officials and economic developers. She was named the 2018 Outstanding Women in Business by The Phoenix Business Journal, 2019 Behind the Success with Commercial Executive Magazine, and was named 2020 Influencers in CRE Marketing by Globest./Real Estate Forum magazine to name a few.  The former Director was responsible for revamping the entire rebrand from Sperry Van Ness to SVN back in 2015 and her marketing, branding & PR presence was the catalyst in helping build one of the TOP 10 brokerages in the State of Arizona, featured in Ranking Arizona, including being named to the TOP 10 SVN brokerages within the SVN International Corp. network month after month, year after year out of 215+ brokerages.

“I am very proud of what I accomplished over the last 6 years at SVN and I have enjoyed helping some of the advisors grow into top producing professionals,” said Swader.  She was the person behind all the designs and social media content on all the SVN social platforms, including the press behind every news statement and blogs for SVN. She is also known for her social media live behind the scenes videos at broker events and she said, “I do not go anywhere without my selfie stick.”  She was also responsible for all the administrative functions that helped run the daily operations.

Swader stated, “I am looking forward to starting fresh in 2021 and surrounding myself with positive people. I can’t wait to start helping other local and national brokerages, advisors and teams grow their brand presence in the commercial real estate industry.”  Melissa Swader is no stranger in creating success behind her marketing expertise. In the summer, she launched the Women in Commercial Real Estate Facebook group connecting women all over the country, and just recently, she published her new book, One Yellow Brick, now on Amazon.  If that wasn’t enough, she also launched her new Online #CRE Shop, a new kind of retail merch boutique for the commercial real estate community.

So, what’s next for Melissa?  “Honestly, I am just excited to be able to help more brokerages, whichever way that may be. I look forward to more public speaking opportunities and am open to new opportunities if something great comes along,” said Swader.  You can learn more about Melissa Swader and contact her at www.melissaswader.com