AVONDALE, ARIZONA – Looking to mirror the growth of the West Valley, Phoenix West Commercial, a full-service real estate brokerage firm in Avondale, is expanding as well.
“We know the West Valley better than anyone. With our relationships and knowledge, we can help others make connections and grow their commercial real estate business,” said Bobbie Mastracci, CCIM, SIOR, Designated Broker/Principal of Phoenix West Commercial.
Mastracci said leadership and mentoring are two pillars upon which her firm is built. It takes a leadership role as a company in the West Valley and she has personally focused on that submarket as her area of specialty since 2006.
“We close deals all over the state and throughout the country in collaboration with other brokers,” Mastracci said. “We do close many deals outside of the West Valley, but that is where our leadership lies.”
Phoenix West Commercial professionals lease and sell office, retail, industrial and medical office properties. Phoenix West also sells land. Mastracci said her goal is to have groups of three to four brokers in each property type. The company currently has eight professionals at its office, 125 S. Avondale, Blvd., Suite 100, in Avondale.
“I don’t want one sector to be the lead or be known as a particular sector brokerage,” she said. “If we started with a senior agent with experience that could then recruit junior agents to work under and with them, that would be ideal.”
Phoenix West Commercial offers professional amenities that include flexibility, a team environment and a modern office with large conference room for client meetings. Advanced analysis tools for its agents include RealNex Market Edge.
“Our team of professionals recognize that our success is built on the growth and success of the clients we represent; not on any one transaction, but the cherished long-term relationship of trust and service with each of them,” said senior broker Bob Myers.
“We are looking for anyone who fits the requirements to which we prescribe including an entrepreneurial spirit and experience,” Mastracci said.
Providing mentorship to new brokerage professionals is key to a successful recruitment effort, Mastracci stressed. During her career she has mentored brokerage professionals who came from the residential side as well as those with little or no commercial real estate experience.
“With the changes we have in place offering more service and less fees, I think we will have better success in retention,” Mastracci said. “Commercial real estate is a full-time profession and one needs an entrepreneurial spirit to be a top producer or even succeed.”
Mastracci is an advocate for membership in the various industry groups. She has served twice as president of the Central Arizona CCIM Chapter; was CCIM Region II vice president overseeing and supporting 11 chapters for a two-year term; and is co-founder (in 2007) of the West Valley Commercial Real Estate Group.
“Company culture is what it’s all about,” Mastracci said. “We are given so much and are blessed to be in the position to give back not only to our profession but to our community; financially and volunteering time.”