Phoenix West Commercial rebrands to reinforce a commitment to excellence, engage future generations

GOODYEAR, ARIZ. (August 13, 2024) – Phoenix West Commercial, a leading commercial real estate brokerage in Arizona, proudly announces its rebranding initiative. Founded in 2012 by Bobbie Lorraine Mastracci, SIOR, CCIM, the family-owned firm has built a reputation for exceptional client service and a family-oriented team culture.

The rebranding marks a significant milestone, symbolizing a fresh identity and a renewed commitment to excellence.

Principal and Designated Broker Bobbie Lorraine Mastracci, alongside her husband Joseph “Joey” Mastracci Jr., CFO, and their sons ELi Mastracci, CCIM, and Giuseppe Mastracci, are spearheading the initiative. ELi and Giuseppe bring a new vision, engaging technology and passion for real estate, propelling Phoenix West Commercial into the future while maintaining its foundational values.

“Our reason for rebranding is to engage our sons with the brokerage’s future, taking it from where we started to where we are today,” said Bobbie Lorraine Mastracci. “By embracing their passion, knowledge, and technology, and integrating it with our relationship-based philosophy, we are building a legacy for generations to come, for us and our clients.”

ELi Mastracci emphasized, “We rebranded to make our message clear and concise: we are boots on the ground in Arizona. We’re here and we care. Phoenix West Commercial, from its very inception, is founded on the ‘grocery store’ mentality: treat everyone as if you’re going to see them at the grocery store the next morning. Our clients always come first, and we give 110 percent to every assignment we take, regardless of size or complexity.”

Giuseppe Mastracci added, “The rebrand is about kickstarting the next decade of Phoenix West Commercial with a fresh look, establishing a distinct identity that sets our brokerage apart from others.”

The rebranding includes a new family legacy logo and a newly remodeled West Valley office. The logo features two buildings symbolizing the brothers, ELi and Giuseppe, growing the company alongside the Valley and their clients.

Phoenix West Commercial’s commitment to leveraging technology while prioritizing relationships remains steadfast.

“Technology evens the playing field with larger brokerage houses,” said Bobbie Lorraine Mastracci. “We marry technology with old-school respect and provide an unwavering commitment to our clients.”

In addition to the Mastracci family, Danielle Jurgens, a licensed agent and Executive Administrator, plays a crucial role in the brokerage’s operations. Her expertise and dedication ensure continued exceptional service to clients.

Phoenix West Commercial’s rebranding reflects its deep roots in Arizona and commitment to building lifelong relationships. The firm prides itself on providing maximum service to every client, reinforcing its reputation as a trusted and reliable partner in commercial real estate, with 92.8 percent combined repeat and referral business.

Empowering your journey: from vision to legacy in commercial real estate.

For more information about Phoenix West Commercial and its rebranding efforts, please visit www.phxwc.com or contact Bobbie Lorraine Mastracci at bmastracci@phxwc.com.

PHOTO CAPTION: Phoenix West Commercial professionals (left to right) ELi Mastracci, CCIM; Executive Administrator Danielle Jurgens; Principal and Designated Broker Bobbie Lorraine Mastracci, SIOR, CCIM; and Giuseppe Mastracci.