PHOENIX, ARIZ. – Iconic Design Studio continues to provide comprehensive interior design services for diverse client projects.

They include a suite at Barrow Neurological Institute for a cutting-edge radiologist using artificial intelligence; satellite suites at Cancer Treatment Centers of America; a 15,000-square-foot new headquarters for the Arizona Care Network; and a 125,000-square-feet senior assisted living facility.

Besides providing interior design services, Owner/Principal Kelli Berry of Phoenix-based IDS consulted on conceptual interior space.

>> Barrow Neurological Institute AI suite (Barrow Artificial Intelligence Center), 1,200 SF, Phoenix: Work performed includes interior design, graphic design, FFE scope, and providing artwork. Work on the suite at BNI, 222 N. 3rd Ave., is scheduled to be completed in mid-2018.

“While this is a small project in size, it is huge in the world of healthcare technology,” Berry said. “Dr. Igor Barani’s current research studies explore various applications of big data analytics and artificial intelligence with the aim of improving outcomes for brain tumor patients and making clinical workflows more efficient.

“This technology will change the world of healthcare as it relates to brain and spine disease and pave the way for future diagnosis for other diseases. The IT requirements for this project are stringent and massive in scope. The people who work in this facility are of a generation accustomed to working on lounge seating, utilizing walls of writing surfaces, and more edgy design.

“This space, while very affordable (project cost of $300,000) will not have a typical hospital feel but rather a harder edge ‘techie’ feel more conducive to a creative environment,” Berry said.

ARCHSOL is the architect on the project.

>> Cancer Treatment Centers of America: IDS recently completed the interior design of four Outpatient Care Centers for Cancer Treatment Centers of America (CTCA), which are located in Scottsdale and North Phoenix. These facilities will focus on serving more patients more quickly, giving them greater access to personalized, patient-centered cancer care, with experts who focus only on cancer.

“CTCA is keenly aware of the environment their patient base needs to provide better health success outcomes,” Berry said. “On our part, there was attention to performance products, ease of maintenance, and control of external costs. IDS consistently provides a reasonable return on the company’s investment, which is always top of mind when designing any space.

“Evidence-based design is the key to understanding the design elements required to present the healing environment we all desire. It’s really common sense though. Clean, organized, consistent, soothing color palette, textural interest, natural lighting, inspiring art, and comfort are just a few of the design elements necessary to offer a kind and loving space in which to heal.

“CTCA, from our experience, has always asked us to look through the viewfinder of the patient. It is quite refreshing to work with folks who really care about the needs of those who are seeking better health. CTCA has plans for future growth within the community and IDS has plans to march right alongside with them,” Berry said.

“We focus a tremendous amount of time and attention on the needs of our patients. IDS is a proven partner in helping us create an environment in which our patients feel comforted and calm at a time in their life that is very often filled with anxiety and uncertainty. It is a pleasure to work alongside partners who understand the CTCA commitment to putting patients at the forefront of everything we do,” said Alan Swain, Assistant Vice President, General Services, CTCA in Greater Phoenix.

>> Arizona Care Network corporate headquarters, 15,000 SF, Phoenix: IDS was chosen to work with the forward-thinking folks at Arizona Care Network (ACN) for their new corporate headquarters. They are currently in design with plans to move into a new, 15,000 SF facility on Thomas Road at Arcadia Gateway.

ACN is a partnership between Dignity Health Arizona and Abrazo Community Health Network and includes hundreds of independent providers. As a network of more than 5,500 providers, ACN helps improve healthcare and reduce costs by actively managing care for their patients.

“Our rapidly growing organization serves doctors, patients, and business partners. We needed an environment that conveys our forward-thinking healthcare business combined with a warm and welcoming environment,” said Jami Berger, executive director of operations for ACN. “We’ve been very pleased with the recommendations and creativity of IDS to meet this challenge.”

The new corporate headquarters will boast dependable grays, fun royal blues and lime greens to give a respectful nod to their new logo. Transact Furniture created the color palette. IDS took its ideas and applied them to the entire suite, creating a fun and dynamic space to inspire their work in transforming healthcare quality and cost.

The ACN team has plans to display a rotating art gallery in support of the community it serves. IDS is involved in display solutions for this gallery as well as other art needs for the space. IDS is also responsible for all interior finishes and specialty lighting as well as any millwork design and construction documents. ACN plans to move mid-summer.

>> Bridgewater Solterra Midtown 125,000 SF, Phoenix: Work performed on the ground up construction included interior design, furniture, art, construction documents, and project management. Flooring consisted of Mohawk Group Modular 24×24 Seek Unique. Kitchell was the general contractor; Orcutt | Winslow was architect on the project.

“It was refreshing to work on a senior housing project with forward-thinking developers and operators who understood the need for more sophisticated and contemporary housing whether for low or high income. The demographics are demanding it,” Berry said. “We were able to give this resident-based facility the interior look of a high-end hotel.”

For more information about Iconic Design Studio visit iconicdesignstudio.com.

PHOENIX, ARIZONA – Phoenix-based Iconic Design Studio (IDS) and AWE Corporate Interiors are combining their talents to represent the design and furniture industries at the 2018 Western Regional Dental Experience in Glendale, Arizona.

IDS is a full-service interior design firm led by Owner/Principal Kelli Berry. AWE Corporate Interiors is a commercial furniture dealership that specializes in office furniture and related services. AWE is owned by President and CEO Andrea Moseley. Both are women-owned companies.

The two firms will collaborate on “Iconic & AWE: One & Done Dental Design” at the 2018 WRDE, scheduled for April 12-14 at the Renaissance Glendale Resort & Spa.

“IDS has been actively involved in the delivery of interior design services for the dental market for the past four years,” said Berry, who possesses more than 40 years of experience in design and interior subcontracting. “We’ve managed the interior design, signage, logo, and branding scope for more than 20 locations from North Carolina to Mississippi to Texas and Arizona.”

Besides providing interior design services, IDS also offers consultation on conceptual interior space.

“Kelli Berry brings design knowledge and ideas to any project and makes them extraordinary offices,” said Moseley, who has more than 30 years of experience in commercial furniture. “With her design ideas, AWE incorporates furniture, lighting, accessories, and ergonomic options to make each office a unique experience for the client, all within the desired budget.”

AWE Corporate Interiors offers products ranging from cubicles and conference room furniture to reception and break room products, stand-up desks, and collaborative workspaces. It works with corporate, medical, hospitality, banking, legal, GSA, and educational clients.

WRDE brings together more than 1,000 dental industry professionals who provide comprehensive information on the latest dental-related technology including diagnostic tools, radiography, sterilization, dental equipment, billing and marketing solutions, general contracting, interior design, and logo branding. There will be numerous speakers covering topics from risk management, ethics, regulatory missteps, and a myriad of other topics.

The event is organized by the Arizona Dental Association. It features more than 55 speakers and 131 exhibitors. The keynote speaker is Arizona Cardinals star wide receiver Larry Fitzgerald.

PHOENIX, ARIZ. – Iconic Design Studio recently completed high-end interior design services for a variety of clients including the developer of Bible study software, an organization that provides business services to schools, a retinal specialist, and a water conservation group.

Besides providing interior design services, Owner/Principal Kelli Berry of Phoenix-based IDS consulted on tenant improvements and conceptual interior space. The projects:

>> Faithlife Corporation, 6,414 SF, Chandler: This project included the remodeling of an existing convenience store into new office space. Added were conference rooms, a break room, two outdoor patios, and new exterior paint.

“This in-fill property close to Downtown Chandler required us to remove convenience store equipment and add new exterior windows to bring additional light in the facility,” Berry said.

Wolverine Builders was the general contractor. Other team members were

Mechanical Designs Inc., and Hawkins Design Group.
>> CFE Management Group, 28,000 SF, Chandler: Work on this $1.5 million project included new interior doors, walls, break rooms, conference rooms, an open office area, executive area, and lobby.

“This ground-up facility will serve as the new corporate headquarters for CFE,” Berry said. “It features an open office concept with exposed roof structure, floating ceiling clouds, a large break room with outdoor patio, and huddle rooms designed for collaboration among co-workers.”

Leading the project was LGE Design Build.

>> Retinal Consultants of Arizona, 26,124 SF, Phoenix: Work included a new medical office, eight exam lanes, five diagnostic lanes, 10 pre-testing lanes, two laser suites, two special procedure suites, designated retina fellow exam lane, dedicated clinical research wing, two waiting areas, and a coffee bar. Located upstairs is a conference center, large and small board room, and seven executive suites.

The facility was a former gym with an indoor pool and running track. New windows were added to bring additional light into the space. The lobby had a two-story opening that needed to be addressed. GCON Construction was the GC.

>> Roosevelt Water Conservation District corporate HQ, 20,337 SF, Gilbert: IDS work included a public board room and management offices. Architectural services were provided by Adaptive Architects Inc.

For more information about Iconic Design Studio visit iconicdesignstudio.com.