CBRE Tapped to Lease Iconic The Monroe Office Asset in Phoenix

The Monroe (Courtesy Photo CBRE)

Phoenix, Arizona – CBRE, Group Inc. has been awarded the leasing assignment for 111 West Monroe, which was purchased in May 2017 by ViaWest. ViaWest Group tapped Bryan Taute, Tim Watters and Charlie von Arentschildt with CBRE’s Phoenix office to oversee the marketing and leasing of the iconic mid-century modern office tower, which will be rebranded to The Monroe.

“Our team is looking forward to working with a local owner who recognizes and affirms the value in enhancing downtown Phoenix,” said Taute. “We share a vision of turning this historic property into a top destination for a diversified mix of tenants, like entrepreneurs, startups and any businesses seeking creative, move-in ready space in a culture- and amenity-rich area,” said Taute.

ViaWest will implement a refresh of the 18-story property to capture the increasing trend of creativity and collaboration among modern office users, with features that could include customized and shared conference rooms, a tenant lounge, a modernized lobby, a gym, bike spa and local art exhibits.

“The modernization of the property’s interior aesthetics and amenities will accommodate tomorrow’s workforce, and also provide a canvas for tenants to create customized spaces that reflect their brands and cultures,” said Steven Schwarz, Founding Partner of ViaWest.

“We were drawn to the building because its mid-century modern and art-deco features lend themselves to the type of look and feel modern tenants are accustomed to and have been searching for in the Downtown market, said Danny Swancey, Partner and Executive Vice President with ViaWest. “With the addition of our planned amenities, we are confident The Monroe will be a cornerstone of the growing Downtown community.”

Located in downtown Phoenix’s vibrant center of commerce, culture and activity, The Monroe is within walking distance to some of the city’s most popular dining and entertainment venues such as Phoenix Public Market, Crescent Ballroom and Valley Bar, and the highly-anticipated Downtown Deli. It’s less than one mile from the growing arts-centric Roosevelt Row neighborhood which boasts a wealth of art galleries, coffee shops and well-attended monthly events like First Fridays.

“This particular portion of downtown Phoenix has experienced tremendous growth in recent years, attracting a more eclectic mix of residents and businesses that have revitalized the area,” Gary Linhart, Founding Partner of ViaWest. “As the city’s core continues to expand, tenants can leverage the position of The Monroe to create a unique extension of the nearby community into their office space.”

Dan Klocke, executive director of Downtown Phoenix Partnership, commented: “We look forward to the reinvestment in a classic Phoenix building that is showcasing the growing entrepreneurial and technology-based companies flocking to downtown Phoenix.”

111 West Monroe has been a part of the downtown Phoenix landscape for more than 50 years and has recently attracted myriad tech firms, including Integrate, Inc., a cloud marketing software and media services provider, Allbound, Orb Health, and Gainsight.

 

 




ViaWest Chooses Colliers to Handle Signature Camelback Corridor Biltmore Center

Biltmore Center 450x250PHOENIX, AZ – Colliers International in Phoenix has been selected by ViaWest Group to serve as exclusive leasing agent for Biltmore Center (previously Biltmore Financial Center), a landmark Class A office complex at the northwest corner of 24th Street and Camelback Road.

“Our team could not be more excited to partner with ViaWest on this unique opportunity” says Phil Breidenbach, SIOR.  Breidenbach, Todd Noel, CCIM, Kathy Foster, MCR and Ryan Timpani will be handling leasing for the property.  “The new ownership of Biltmore Center has embraced the evolution of office tenancy and is activating an environment that will differentiate Biltmore Center as the lead project at 24th & Camelback.  We look forward to successfully marketing to and securing both traditional and next generation tenants seeking the amenities and workplace environment that make their enterprise prosper.”

“We are so excited to have Colliers on our team at Biltmore Center. They have a shared vision and understanding of how to activate this property to ensure it remains as the premier address for business within the Camelback Corridor.  The marketing of this property will be as cutting-edge as anyone will have seen in Phoenix,” says Steven Schwarz, founding partner of ViaWest Group. “Combining a multitude of NAIOP award winners that includes ViaWest (Developer/Owner of the Year) as new owner of Biltmore Center (Transaction of the Year) and the Office Brokerage Team of the Year under Bob Mulhern, who received this year’s Lifetime Achievement Award is a combination that will ensure success.”

Biltmore Center is situated in the heart of the Camelback Corridor, recognized as the “place-to-be” in Greater Phoenix, and with an impressive roster of tenants that includes Northern Trust Bank, Fennemore Craig law firm, Evergreen Devco, and Dentons.

Biltmore Center includes three towers with more than 635,000 square feet of prestigious office space that is currently 75% occupied.  The property features a multitude of on-site amenities that include a full-service health club, restaurant with a wine bar and a patio with fire pit, a large high-tech common area conference space, as well as a 2.5-acre urban park.

Built in the late 1980s, the complex is presently being renovated to integrate state-of-the art technology and amenities for the emerging generations of office users.  The property is directly across the street from Biltmore Fashion Park, a luxury retail and dining plaza that creates an expanded amenity menu for office tenants.

 




ViaWest Group Launches Renovation of Biltmore Financial Center

Plaza Overview
Plaza Overview, Biltmore Financial Center

PHOENIX, AZ – ViaWest Group is launching a multi-million dollar renovation of the Biltmore Financial Center, three Class A office buildings totaling approximately 635,000-square-feet at the northwest corner of 24th Street and Camelback in Phoenix.

ViaWest is committed to maintaining the legacy of the Biltmore Financial Center while evolving the property for today’s more collaborative work environments. The renovation begins in January and is expected to be complete in July and will include:

  • Creating new speculative suites – Approximately 8 suites ranging in size from 1,600-square-feet to 11,000 totaling 35,000-square-feet. The suites will have modern entries with built-in reception desks, comfortable break rooms with best-of-class appliances and materials, LED direct/indirect lighting, significant interior glass, and much more
  • Opening a new 3,500-square-foot tenant lounge with 20+ seat conference room, made-to-order food service, big screen media wall, indoor/outdoor co-working space and games
  • Overhauling the one-acre plaza with a new fountain, providing significant shade from new landscaping and structure and offering an assortment of outdoor seating and meeting spots
  • Upgrading the café with beer and wine, enhanced architecture, inviting patio and immediate delivery to complex
  • Renovating the 4,400-square-foot gym with new equipment, improved bathrooms and workout space and adding a new yoga/fitness room
  • Updating elements of the lobby space, corridors, bathrooms, and elevator lobbies
  • Significantly enhanced signage and building entries throughout complex yielding a sense of place combined with increased synergy between all the buildings and amenities

“For more than 30 years, the Biltmore Financial Center is where businesses and leaders have launched and grown their companies and careers. The renovation will continue to invigorate the complex and further attract Phoenix’s distinguished financial and legal institutions to cohabitate with today’s creative class,” said Steven Schwarz, a Founding Partner of ViaWest Group.

ViaWest Group purchased the Biltmore Financial Center in the summer of 2015 for $163.1 million ($257 PSF). At the time, the transaction was the largest multi-tenant office sale in the Phoenix area since 2007 and third largest sale ever in the metropolitan area.

Major Biltmore Financial Center tenants include Fennemore Craig, Colliers International and Northern Trust. The complex comprises three buildings:

  • 4-story Biltmore Financial Center I (2390 E. Camelback Road) – 210,494 SF
  • 11-story Biltmore Financial Center II (Northern Trust Tower, 2398 E. Camelback Road) – 288,076 SF
  • 6-story Biltmore Financial Center III (2394 E. Camelback Road) – 134,889 SF

DAVIS of Tempe is the architect. The general contractor has not yet been finalized. The Design Element of Phoenix is the landscape architect. Trademark of Phoenix is providing the signage.