United Real Estate Specialists Welcomes KMS Realty in Strategic Merger

Above (from left to right): United Real Estate Specialists Owners Christine and Louis Parrish, Managing Broker Suzanne Rothman, Office Manager Jennifer Cornelius

TUCSON, Ariz. (August 4, 2025) — United Real Estate Specialists has announced the successful merger of Tucson-based KMS Realty into its growing organization, strengthening its presence across Southern Arizona and connecting clients to one of the fastest-growing national real estate networks in the country.

United Real Estate operates in 35 states with more than 21,000 residential agents nationwide. The company ranks among the top 10 real estate brokerages in the U.S., closing over 73,000 transactions and $26.3 billion in sales volume in 2024. With the addition of KMS Realty, United Real Estate Specialists further enhances its local market expertise and service capabilities in both Tucson and Scottsdale.

Leadership and Experience

Suzanne Rothman, the former designated broker of KMS Realty and now Managing Broker at United Real Estate Specialists, brings over 23 years of industry experience. Rothman is the immediate past president of the MLS of Southern Arizona (MLSSA) and continues to serve as a board member, making her a highly respected leader in the regional real estate community.

Explaining the decision to merge, Rothman shared:

“The energy here is bar none the most superior energy I have ever felt at any brokerage. The support, encouragement and kindness—the entirety of it has been the most rewarding experience of my career. Those were the emotions I felt after walking through the door for the first time. Ten days later, I merged my office.”

United Real Estate Specialists’ designated broker Louis Parrish, who was named 2024 Broker of the Year, praised the addition of Rothman and her agents:

“The most important thing in business is who you’re in business with. Suzanne and her agents are complementary and additive to the brokerage. They are phenomenal, forward-thinking professionals with aligned values. We have a mindset of abundance and a culture of sharing, and we help each other out.”

Parrish, alongside co-owner Christine Parrish, leads United Real Estate Specialists’ Tucson and Scottsdale offices, fostering a collaborative, agent-centric environment built on innovation and client-first service.

Benefits for Clients and Agents

The merger expands opportunities for both clients and agents by leveraging United’s national reach and advanced resources. Clients gain:

  • Access to a larger network of listings and broader showing opportunities

  • Increased co-marketing power and exposure across multiple markets

  • A wider service area with local expertise anchored in Southern Arizona

For agents, the merger offers the tools and support of a national brand while maintaining a cost-effective, flat-fee business model:

“KMS agents are gaining the tools and support of a national organization—without increasing their cost of doing business,” Rothman said. “They’re combining their local market knowledge with serious firepower to deliver outstanding results for their clients.”

United Real Estate Specialists provides its agents with proprietary technology platforms, marketing solutions, and ongoing training designed to help them better serve clients and grow their businesses in a competitive market.

United Real Estate Specialists is part of United Real Estate, a fully integrated national network providing brokerage services, agent support, and advanced transaction platforms. The company’s Bullseye™ Cloud-Based Productivity Platform delivers lead generation, marketing, and business planning tools to agents nationwide. The organization continues to expand rapidly, driven by a model that prioritizes agent success and client satisfaction.

For more information about United Real Estate Specialists and its services, visit www.unitedrealestatespecialists.com.