GREEN VALLEY, ARIZONA (June 5, 2025) – Embarc Realty, the national brand for one of the largest independent real estate brokerages in the U.S., today announced the launch of its Arizona operations, marking a major milestone in the company’s continued national expansion. With a model built on unmatched support, flexible commission structures, and cutting-edge resources, Embarc enters the Arizona market with a seasoned leadership team and a commitment to empowering agents and delivering elevated client service.
A key highlight of the launch is the addition of Laurie Lundeen, one of the nation’s most accomplished real estate professionals. Widely recognized for her consistent top-tier performance and elite client service, Lundeen brings a record of sustained excellence to Embarc’s Southern Arizona operations.
Lundeen has ranked as the #1 agent in Arizona from 2015 to 2024, as well as the #1 agent in Southern Arizona and the Green Valley Association of REALTORS® from 2011 to 2024. She has also been nationally recognized among the Top 100 Agents in the U.S. by The Wall Street Journal and Real Trends for seven consecutive years, placing her in the elite top 0.5% of agents nationwide.
Her accolades include:
- #1 Agent in Arizona – 2015–2024
- #1 Agent, Southern Arizona – 2011–2024
- #1 Agent, Green Valley Association of REALTORS® – 2011–2024
- Top 100 Agents in the U.S. – Wall Street Journal / Real Trends, 2017–2024
- Society of Excellence (Former Brokerage) – 2018–2022
- Hall of Fame (Former Brokerage) – 2013–2024
- Top 10 Agent in North America (Former Brokerage)
- Elite Top ½ of 1% of all NRT Agents Nationwide – 2011–2024
- #1 in Customer Service Awards – 2010–2024
“Laurie represents the very best of our industry—integrity, performance, and a true client-first mindset,” said Andy Alloway, President & CEO of Embarc Realty. “Her decision to join Embarc speaks volumes about the kind of company we’re building in Arizona: one that attracts elite professionals who value results, relationships, and long-term success.”
At Embarc Realty, Laurie will continue to serve clients across Southern Arizona with the same dedication and expertise that has defined her career. She joins the company’s growing presence in Green Valley, working alongside Branch Manager Buck James Callery, Designated Broker Martha Appel, and Brokerage Advisor Greg Hollman.
Joining Laurie on Embarc Realty’s Arizona leadership team are:
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Martha Appel, who brings over 30 years of real estate leadership in Arizona, including nearly two decades as Vice President and Designated Broker for one of the state’s largest firms. Known for her deep expertise in compliance and influence on state-level policy, Appel is a respected industry voice.
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Greg Hollman, a veteran of more than 35 years in residential real estate leadership. As former President of one of Arizona’s largest brokerages, and with experience as a Regional Vice President and Branch Manager, Hollman brings a 360-degree perspective on scalable growth and agent success.
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Buck James Callery, an experienced Southern Arizona professional with decades of experience. He fosters a collaborative culture and offers hands-on support to agents, ensuring a high standard of service throughout the region.
“With Martha, Greg, Buck James, and Laurie at the helm, Embarc Realty’s Arizona clients will benefit from our people-first philosophy and proven approach to growth,” Alloway added.
How to Join Embarc Realty:
Embarc Realty is actively seeking experienced agents and brokers to join its growing Arizona team. The company empowers its agents through industry-leading technology, innovative compensation, and a collaborative culture built for long-term success.
Embarc Realty is the premier real estate brand founded to bring Nebraska Realty’s legacy of excellence to new markets nationwide. Embarc Realty leverages the same commitment to personalized service that has made Nebraska Realty one of the largest independently owned brokerages in the country. Guided by the belief that “Real Estate is our What, People are our Why,” Embarc supports its agents with the tools, resources, and culture needed to thrive in today’s real estate landscape. Currently serving Nebraska, Iowa, and Arizona, Embarc Realty continues to expand its reach through its people-first approach.
For more information about Embarc Realty and current opportunities, visit www.EmbarcRealty.com or contact the team at [email protected].
Embarc Realty
190 W. Continental Rd., Ste. 226
Green Valley, AZ 85622
www.EmbarcRealty.com