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First Watch Plans 59–64 New Locations in 2025

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  • First Watch Plans 59–64 New Locations in 2025
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July 1, 2025
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Real Estate Daily News Service
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First Watch(July 1, 2025) – First Watch, the award-winning Daytime Dining concept serving breakfast, brunch, and lunch, announced its continued nationwide expansion with plans to open between 59 and 64 new restaurants in 2025. The brand currently operates over 580 locations across 31 states, and this number is expected to grow significantly in the coming months.

During the company’s first quarter earnings call on May 6, 2025, First Watch reported the successful opening of 13 new restaurants across 10 states during Q1, bringing its total count to 584 locations — comprising 498 company-owned and 86 franchise-owned restaurants.

“First quarter same-restaurant traffic results are encouraging and continue the trends we experienced exiting 2024,” said Chris Tomasso, President and CEO of First Watch. “This performance demonstrates both the strength and the resilience of the First Watch brand.”

Tomasso also noted that new locations opened in 2024 and 2025 have exceeded expectations, despite continued economic uncertainty.

First Quarter Highlights: New Openings in 10 States

First Watch opened new locations during Q1 2025 in the following states:

  • Alabama
  • Florida
  • Illinois
  • Indiana
  • Kentucky
  • Maryland
  • Massachusetts
  • South Carolina
  • Tennessee
  • Virginia

A major milestone came with First Watch’s expansion into New England, opening its first-ever Massachusetts location in Hanover. A second Massachusetts restaurant is planned for later this year at a prominent site on Boylston Street in downtown Boston.

“This high-profile location in the heart of Boston is a major milestone as we continue our growth in New England and beyond,” added Tomasso in an April 23 announcement. “We’re grateful for the warm welcome we received in Massachusetts and look forward to bringing First Watch’s innovative menu and signature hospitality to the Back Bay.”

In May, First Watch entered its 31st state with the opening of a new restaurant in Idaho.

Tucson Growth

First Watch’s first-ever Tucson location opened on East Grant Road in early 2017, according to a company statement mentioned during the opening of their seventh location on Campbell Avenue in January 2024

  • 3460 S. Kino Parkway
  • 5350 E. Broadway Blvd
  • 2943 N. Campbell Ave (opened Jan 29, 2024)
  • 4775 E. Grant Rd
  • 7189 E. Speedway Blvd
  • 1080 W. Irvington Rd
  • 5055 N. Oracle Rd

The Campbell Avenue site was the most recent addition, opening in January 2024, bringing the total number of locations in Tucson to seven.

Planned Openings for the Remainder of 2025

As part of its continued growth, First Watch has announced additional new locations expected to open in the following states before the end of 2025:

  • Alabama
  • Arizona
  • Delaware
  • Florida
  • Georgia
  • Idaho
  • Illinois
  • Kentucky
  • Maryland
  • Massachusetts
  • Missouri
  • Nevada
  • North Carolina
  • Ohio
  • Pennsylvania
  • South Carolina
  • Tennessee
  • Texas
  • Utah
  • Virginia
  • Wisconsin

Among the upcoming highlights:

  • A Las Vegas location, set to open this summer, will mark First Watch’s debut in Nevada, expanding the brand’s presence to 32 states.

  • The company’s first Memphis, Tennessee, location is scheduled to open in September 2025.

About First Watch

First Watch is a leading daytime dining restaurant concept serving made-to-order breakfast, brunch, and lunch using fresh ingredients. Known for its curated menu, fresh juice bar, and Project Sunrise coffee, First Watch delivers an elevated, chef-inspired dining experience focused on community and hospitality. Headquartered in Bradenton, Florida, the company continues to expand across the U.S. through both company-owned and franchise development.

For more information, visit www.firstwatch.com.

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