PHOENIX, ARIZ. (Nov. 18, 2024) – Modern Business Development CEO Cassie Wells is pleased to announce the hiring of construction, design, and business development expert Nataliya Palakanis as the firm’s Director of Business Development.
Wells, a commercial real estate industry leader and business development expert, launched woman- and minority-owned Modern Business Development (MBD) in 2022. MBD represents the niche market of subcontractors and service providers in Metro Phoenix who require business development services.
As Director of Business Development, Palakanis’ primary duties will involve creating and implementing strategic growth initiatives to expand the company's (and the clients’) reach and partnerships. She will identify new business opportunities, cultivate and maintain relationships with MBD clients, and oversee partnership development to enhance the company's market presence. Palakanis will focus on connections with general contractors, property managers, facility managers, and subcontractors.
“It was a blessing and a curse to be turning down opportunities to expand and represent additional clients,” Wells said. “I knew I couldn’t very well work with my clients on implementing growth strategies if I wasn’t going to do the same. Nataliya’s experience and ‘dot-connecting’ abilities are a wonderful fit for this position representing additional subcontractors. Our current clients are also excited about doubling the Modern BD footprint at networking events; we also have openings for additional clients. Everyone wins.”
Palakanis joins MBD after providing representative services for the luxury residential construction industry. In that role she helped clients navigate the complexities of building luxury homes while fostering strong relationships with industry partners.
Palakanis worked in the airline industry for 8 years, traveling globally and immersing herself in diverse cultures, architecture, and design styles across various regions. She then transitioned into luxury residential construction, where she spent the past five years specializing in business development, high-end interiors, and project management.
“Throughout my career, I have gained diverse experience across multiple industries, which has enriched my expertise in business development, client relations, business growth, and project management,” Palakanis said. “Working in the airline industry I gained global exposure, honed my customer service skills, and developed a deep appreciation for diverse cultures and design aesthetics. For eight years, I worked in the airline industry, traveling globally and immersing myself in diverse cultures, architecture, and design styles across various regions. These experiences have equipped me with a diverse skill set that I continue to apply in all my professional endeavors.”
Palakanis enjoys spending time with friends and family, unwinding at the beach, and savoring delicious seafood or Mexican cuisine. Modern Business Development gives back to the community. Palakanis said she plans to volunteer time with non-profits including St. Vincent de Paul and the Leukemia & Lymphoma Society.
“Building a business isn’t just about making deals; it’s about creating trust and establishing long-term connections,” Palakanis said. “When you genuinely care about your clients’ and partners' success, they’ll see you as more than just a service provider – they’ll see you as an invaluable ally in their journey.”