Barbie had a good run as number one, but there is a new queen in town according to NRF’s latest Holiday Top Toys Survey. The survey found one in five parents (20%) this holiday season plan to buy Disney’s Frozen merchandise for the little girls in their life, beating out the top reigning Barbie (16.8%) for the first time in the survey’s 11-year history. LEGO toys are number one again for boys this year (14.2%).
“Parents will not have to go far to find good deals on the toys their children have put at the top of their lists,” said NRF President and CEO Matthew Shay. “Retailers have spent weeks preparing for the holiday rush to make sure that the season’s hottest toys are both easy to find in stores and online, and competitively priced.”
According to NRF’s 2014 holiday consumer survey, 42 % of shoppers plan to buy toys as gifts this holiday season. For girls, dolls hold the top spots at two (Barbie), three (generic), four (Monster High Dolls) and five (American Girl), while boys have made it clear they still want cars and trucks (#2).
Boys and girls alike have requested tablets/Apple iPads from mom and dad this holiday season (girls #7 and boys #10). Other familiar items will be awaiting children, including My Little Pony (#8 for girls) and Hot Wheels and Xbox One (#5 and #6 for boys.)
“Barbie has been the top girls’ toy for over a decade, but it is no surprise that Disney’s Frozen has taken the top seat as children have had it on the mind as far back as Halloween,” said Prosper’s Consumer Insights Director Pam Goodfellow.
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2014 Top Toys for Boys |
2014 Top Toys for Girls |
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The NRF 2014 Holiday Consumer Intentions and Actions Survey was designed to gauge consumer behavior and shopping trends related to the winter holidays. The survey polled 6,593 consumers and was conducted for NRF by Prosper Insights & Analytics November 3-10, 2014. The consumer poll has a margin of error of plus or minus 1.2% points.