Why Black Friday Still Matters — And Why 187 Million Shoppers Prove It
Credit: Dan Berthiaume, plus reporting from the National Retail Federation (NRF) & Prosper Insights & Analytics (November 26, 2025) — Even as retailers launch “Black Friday” promotions before Halloween and holiday deals stretch across nearly two months, the Friday after Thanksgiving still commands unmatched weight on the retail calendar. What began in the 1950s as […]
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