Tubac, AZ - Brasher Real Estate, a trusted name in Southern Arizona since 1984, has expanded its resources by acquiring the Russ Lyon Sotheby's International Real Estate franchise, the protected area of which spans much of Southeastern Arizona. This acquisition gives agents and clients significantly enhanced marketing tools and has positioned Russ Lyon Sotheby's International Realty/The Brasher Team for exponential growth in both residential and commercial real estate.
Gary Brasher, CEO, and Jacque Brasher, designated broker, of Brasher Real Estate are excited to announce the acquisition of the Russ Lyon Sotheby’s franchise for much of Southern Arizona. The franchise-protected area will extend from Sahuarita to Nogales and from Arivaca to Sierra Vista. The new company name is Russ Lyon Sotheby’s International Realty, The Brasher Team.
“We feel very fortunate to have acquired this franchise,” said Gary Brasher. “We needed to take our brokerage to the next level and the timing is perfect for our agents and clients to tap into the huge umbrella of services and marketing tools that come with Russ Lyon Sotheby’s.” Among other things, Sotheby’s is creating a new website for The Brasher Team as well as each of its agents. “We were at a point with technology where we were faced with creating an entire IT department, or connecting with a larger entity that already had these services established.”
Gary and Jacque Brasher have a long history with the principals of Russ Lyon Sotheby’s in Scottsdale, Todd Gillenwater and Jim Lyons. They were childhood friends and early business associates, so the groundwork for this acquisition has been ongoing. It is an informal relationship made formal, “a perfect marriage”, according to Gillenwater.
Sotheby’s is scrupulous in accepting new partners, with a rigorous vetting process designed to insure that only the best people represent the Sotheby’s name. This, along with the fact that Sotheby’s is so well represented in prestigious markets both nationally and internationally, insures a referral network unsurpassed in the industry, another big plus for Brasher’s clients.
Brasher is quick to point out, however, that the players will not change. As each office is independently owned and operated, local sellers and buyers will always have a local office and local agent with whom they can talk face to face. All local transactions will be governed by local decisions. This combination of national/international reach, stellar reputation and local access creates dynamic and effective real estate relationships. “It’s a winning combination,” added Brasher.
Russ Lyon Sotheby’s International Realty, The Brasher Team is located at One Tubac Road, Tubac, Arizona 85646. For more information, call (520) 398.2506 or visit https://www.RussLyon.com.